Big data MBA : driving business strategies with data science / Bill Schmarzo
By: Schmarzo, Bill
Material type:
TextLanguage: English Series: Wiley big Data SeriesPublisher: New Delhi : Wiley, ©2016Description: xxvii, 283 p. : ill. ; 23 cmISBN: 9788126559657Subject(s): Business intelligence -- Data processing | Business planning -- Statistical methods | Data mining | Management -- Data processing | Big data | Business -- Data processingDDC classification: 005.74 SCH | Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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WeSchool, Bangalore | 005.74 SCH (Browse shelf) | Available | B014042 |
Includes index.
Business potential of big data. The big data business mandate --
Big data business model maturity index --
The big data strategy document --
The importance of the user experience --
Data science. Differences between business intelligence and data science --
Data science 101 --
The data lake --
Data science for business stakeholders. Thinking like a data scientist --
"By" analysis technique --
Score development technique --
Monetization exercise --
Metamorphosis exercise --
Building cross-organizational support --
Power of envisioning --
Organizational ramifications --
Stories.
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