Schmarzo, Bill
Big data MBA : driving business strategies with data science / Bill Schmarzo - New Delhi : Wiley, ©2016. - xxvii, 283 p. : ill. ; 23 cm. - Wiley big Data Series .
Includes index.
Business potential of big data. The big data business mandate --
Big data business model maturity index --
The big data strategy document --
The importance of the user experience --
Data science. Differences between business intelligence and data science --
Data science 101 --
The data lake --
Data science for business stakeholders. Thinking like a data scientist --
"By" analysis technique --
Score development technique --
Monetization exercise --
Metamorphosis exercise --
Building cross-organizational support --
Power of envisioning --
Organizational ramifications --
Stories.
9788126559657
Business intelligence -- Data processing.
Business planning -- Statistical methods.
Data mining.
Management -- Data processing.
Big data.
Business -- Data processing.
005.74 SCH
Big data MBA : driving business strategies with data science / Bill Schmarzo - New Delhi : Wiley, ©2016. - xxvii, 283 p. : ill. ; 23 cm. - Wiley big Data Series .
Includes index.
Business potential of big data. The big data business mandate --
Big data business model maturity index --
The big data strategy document --
The importance of the user experience --
Data science. Differences between business intelligence and data science --
Data science 101 --
The data lake --
Data science for business stakeholders. Thinking like a data scientist --
"By" analysis technique --
Score development technique --
Monetization exercise --
Metamorphosis exercise --
Building cross-organizational support --
Power of envisioning --
Organizational ramifications --
Stories.
9788126559657
Business intelligence -- Data processing.
Business planning -- Statistical methods.
Data mining.
Management -- Data processing.
Big data.
Business -- Data processing.
005.74 SCH
