| 000 -LEADER |
|---|
| fixed length control field |
01382nam a22002537a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190220b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788126559657 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
005.74 SCH |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schmarzo, Bill |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Big data MBA : |
| Remainder of title |
driving business strategies with data science / |
| Statement of responsibility, etc. |
Bill Schmarzo |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
©2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 283 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Wiley big Data Series |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Business potential of big data. The big data business mandate --<br/>Big data business model maturity index --<br/>The big data strategy document --<br/>The importance of the user experience --<br/>Data science. Differences between business intelligence and data science --<br/>Data science 101 --<br/>The data lake --<br/>Data science for business stakeholders. Thinking like a data scientist --<br/>"By" analysis technique --<br/>Score development technique --<br/>Monetization exercise --<br/>Metamorphosis exercise --<br/>Building cross-organizational support --<br/>Power of envisioning --<br/>Organizational ramifications --<br/>Stories. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business intelligence -- Data processing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business planning -- Statistical methods. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Data mining. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management -- Data processing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Big data. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business -- Data processing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
