Inside the tornado : strategies for developing, leveraging, and surviving hypergrowth markets / Geoffrey A. Moore.
By: Moore, Geoffrey A
Material type:
TextLanguage: English Publisher: New York : Collins Business Essentials, c2005Edition: 1st Collins Business Essentials editionDescription: xxiv, 244 p. : ill. ; 21 cmISBN: 9780062312778Subject(s): High technology industries -- MarketingDDC classification: 658.4012 MOO
Contents:
Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns.
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Originally published: New York : HarperBusiness, c1995. With a new "Author's note."
Includes index.
Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns.
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