Moore, Geoffrey A.
Inside the tornado : strategies for developing, leveraging, and surviving hypergrowth markets / Geoffrey A. Moore. - 1st Collins Business Essentials edition. - New York : Collins Business Essentials, c2005. - xxiv, 244 p. : ill. ; 21 cm.
Originally published: New York : HarperBusiness, c1995. With a new "Author's note."
Includes index.
Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns.
9780062312778
High technology industries -- Marketing.
658.4012 MOO
Inside the tornado : strategies for developing, leveraging, and surviving hypergrowth markets / Geoffrey A. Moore. - 1st Collins Business Essentials edition. - New York : Collins Business Essentials, c2005. - xxiv, 244 p. : ill. ; 21 cm.
Originally published: New York : HarperBusiness, c1995. With a new "Author's note."
Includes index.
Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns.
9780062312778
High technology industries -- Marketing.
658.4012 MOO
