The hidden persuaders / Vance Packard ; with an introduction by Mark Crispin Miller.
By: Packard, Vance
Contributor(s): Miller, Mark Crispin -- introduction
Material type:
TextLanguage: English Publisher: Brooklyn, New York : Ig Publishing, ©2007Description: 240 p. ; 21 cmISBN: 9780978843106 (pbk.)Subject(s): Advertising -- Psychological aspects | Consumers -- Psychology | Advertising, Political | Propaganda | Control (Psychology)DDC classification: 659.1 PAC | Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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WeSchool, Bangalore | 659.1 PAC (Browse shelf) | Available | B013263 |
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Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword.
1. The depth approach --
[pt. 1.] Persuading us as consumers --
2. The trouble with people --
3. So ad men become depth men --
4. ... and the hooks are lowered --
5. Self-images for everybody --
6. RX for our secret distresses --
7. Marketing eight hidden needs --
8. The built-in sexual overtone --
9. Back to the breast, and beyond --
10. Babes in consumerland --
11. Class and caste in the salesroom --
12. Selling symbols to upward strivers --
13. Cures for our hidden aversions --
14. Coping with our pesky inner ear --
15. The psycho-seduction of children --
16. New frontiers for recruiting customers --
[pt. 2.] Persuading us as citizens --
17. Politics and the image builders --
18. Molding "team players" for free enterprise --
19. The engineered yes --
20. Care and feeding of positive thinkers --
21. The packaged soul? --
[pt. 3.] In retrospect --
22. The question of validity --
23. The question of morality.
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