Packard, Vance
The hidden persuaders / Vance Packard ; with an introduction by Mark Crispin Miller. - Brooklyn, New York : Ig Publishing, ©2007. - 240 p. ; 21 cm.
Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword.
1. The depth approach --
[pt. 1.] Persuading us as consumers --
2. The trouble with people --
3. So ad men become depth men --
4. ... and the hooks are lowered --
5. Self-images for everybody --
6. RX for our secret distresses --
7. Marketing eight hidden needs --
8. The built-in sexual overtone --
9. Back to the breast, and beyond --
10. Babes in consumerland --
11. Class and caste in the salesroom --
12. Selling symbols to upward strivers --
13. Cures for our hidden aversions --
14. Coping with our pesky inner ear --
15. The psycho-seduction of children --
16. New frontiers for recruiting customers --
[pt. 2.] Persuading us as citizens --
17. Politics and the image builders --
18. Molding "team players" for free enterprise --
19. The engineered yes --
20. Care and feeding of positive thinkers --
21. The packaged soul? --
[pt. 3.] In retrospect --
22. The question of validity --
23. The question of morality.
9780978843106 (pbk.)
Advertising -- Psychological aspects.
Consumers -- Psychology.
Advertising, Political.
Propaganda.
Control (Psychology)
659.1 PAC
The hidden persuaders / Vance Packard ; with an introduction by Mark Crispin Miller. - Brooklyn, New York : Ig Publishing, ©2007. - 240 p. ; 21 cm.
Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword.
1. The depth approach --
[pt. 1.] Persuading us as consumers --
2. The trouble with people --
3. So ad men become depth men --
4. ... and the hooks are lowered --
5. Self-images for everybody --
6. RX for our secret distresses --
7. Marketing eight hidden needs --
8. The built-in sexual overtone --
9. Back to the breast, and beyond --
10. Babes in consumerland --
11. Class and caste in the salesroom --
12. Selling symbols to upward strivers --
13. Cures for our hidden aversions --
14. Coping with our pesky inner ear --
15. The psycho-seduction of children --
16. New frontiers for recruiting customers --
[pt. 2.] Persuading us as citizens --
17. Politics and the image builders --
18. Molding "team players" for free enterprise --
19. The engineered yes --
20. Care and feeding of positive thinkers --
21. The packaged soul? --
[pt. 3.] In retrospect --
22. The question of validity --
23. The question of morality.
9780978843106 (pbk.)
Advertising -- Psychological aspects.
Consumers -- Psychology.
Advertising, Political.
Propaganda.
Control (Psychology)
659.1 PAC
