| 000 -LEADER |
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| fixed length control field |
01777nam a22002417a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180124b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780978843106 (pbk.) |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 PAC |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Packard, Vance |
| 245 ## - TITLE STATEMENT |
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| Title |
The hidden persuaders / |
| Statement of responsibility, etc. |
Vance Packard ; with an introduction by Mark Crispin Miller. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Brooklyn, New York : |
| Name of publisher, distributor, etc. |
Ig Publishing, |
| Date of publication, distribution, etc. |
©2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
240 p. ; |
| Dimensions |
21 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
1. The depth approach --<br/>[pt. 1.] Persuading us as consumers --<br/>2. The trouble with people --<br/>3. So ad men become depth men --<br/>4. ... and the hooks are lowered --<br/>5. Self-images for everybody --<br/>6. RX for our secret distresses --<br/>7. Marketing eight hidden needs --<br/>8. The built-in sexual overtone --<br/>9. Back to the breast, and beyond --<br/>10. Babes in consumerland --<br/>11. Class and caste in the salesroom --<br/>12. Selling symbols to upward strivers --<br/>13. Cures for our hidden aversions --<br/>14. Coping with our pesky inner ear --<br/>15. The psycho-seduction of children --<br/>16. New frontiers for recruiting customers --<br/>[pt. 2.] Persuading us as citizens --<br/>17. Politics and the image builders --<br/>18. Molding "team players" for free enterprise --<br/>19. The engineered yes --<br/>20. Care and feeding of positive thinkers --<br/>21. The packaged soul? --<br/>[pt. 3.] In retrospect --<br/>22. The question of validity --<br/>23. The question of morality. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising -- Psychological aspects. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumers -- Psychology. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising, Political. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Propaganda. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Control (Psychology) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Miller, Mark Crispin -- introduction |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
