Design-driven innovation : changing the rules of competition by radically innovating what things mean / Roberto Verganti
By: Verganti, Roberto
Material type:
TextLanguage: English Publisher: Boston, Mass. : Harvard Business Press, ©2009Description: xv, 272 p. : ill. ; 25 cmISBN: 9781422124826Subject(s): Technological innovations | Industrial managementDDC classification: 658.406 VER | Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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WeSchool, Bangalore | 658.406 VER (Browse shelf) | Available | B003507 |
Design-driven innovation : an introduction --
Design and meanings : innovating by making sense of things --
Radical pushes : placing design-driven innovation in the strategy of a firm --
Technology epiphanies : the interplay between technology-push and design-driven innovation --
The value and the challenges : why companies do or do not invest in design-driven innovation --
The interpreters : doing research with the design discourse --
Listening : finding and attracting key interpreters --
Interpreting : developing your own vision --
Addressing : leveraging the seductive power of the interpreters --
The design-driven lab : how to start --
Businesspeople : the key role of top executives and their culture.
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