| 000 -LEADER |
|---|
| fixed length control field |
01371nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140814s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781422124826 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.406 VER |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Verganti, Roberto |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Design-driven innovation : |
| Remainder of title |
changing the rules of competition by radically innovating what things mean / |
| Statement of responsibility, etc. |
Roberto Verganti |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
Harvard Business Press, |
| Date of publication, distribution, etc. |
©2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 272 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 366 ## - TRADE AVAILABILITY INFORMATION |
|---|
| Publishers's discount category |
25 |
| Note |
43 dt.Feb 16 2010 12:00AM |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Design-driven innovation : an introduction --<br/>Design and meanings : innovating by making sense of things --<br/>Radical pushes : placing design-driven innovation in the strategy of a firm --<br/>Technology epiphanies : the interplay between technology-push and design-driven innovation --<br/>The value and the challenges : why companies do or do not invest in design-driven innovation --<br/>The interpreters : doing research with the design discourse --<br/>Listening : finding and attracting key interpreters --<br/>Interpreting : developing your own vision --<br/>Addressing : leveraging the seductive power of the interpreters --<br/>The design-driven lab : how to start --<br/>Businesspeople : the key role of top executives and their culture. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Technological innovations. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Industrial management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
