Verganti, Roberto
Design-driven innovation : changing the rules of competition by radically innovating what things mean / Roberto Verganti - Boston, Mass. : Harvard Business Press, ©2009. - xv, 272 p. : ill. ; 25 cm.
Design-driven innovation : an introduction --
Design and meanings : innovating by making sense of things --
Radical pushes : placing design-driven innovation in the strategy of a firm --
Technology epiphanies : the interplay between technology-push and design-driven innovation --
The value and the challenges : why companies do or do not invest in design-driven innovation --
The interpreters : doing research with the design discourse --
Listening : finding and attracting key interpreters --
Interpreting : developing your own vision --
Addressing : leveraging the seductive power of the interpreters --
The design-driven lab : how to start --
Businesspeople : the key role of top executives and their culture.
9781422124826
Technological innovations.
Industrial management.
658.406 VER
Design-driven innovation : changing the rules of competition by radically innovating what things mean / Roberto Verganti - Boston, Mass. : Harvard Business Press, ©2009. - xv, 272 p. : ill. ; 25 cm.
Design-driven innovation : an introduction --
Design and meanings : innovating by making sense of things --
Radical pushes : placing design-driven innovation in the strategy of a firm --
Technology epiphanies : the interplay between technology-push and design-driven innovation --
The value and the challenges : why companies do or do not invest in design-driven innovation --
The interpreters : doing research with the design discourse --
Listening : finding and attracting key interpreters --
Interpreting : developing your own vision --
Addressing : leveraging the seductive power of the interpreters --
The design-driven lab : how to start --
Businesspeople : the key role of top executives and their culture.
9781422124826
Technological innovations.
Industrial management.
658.406 VER
