Principles of retailing / John Fernie; Suzanne Fernie; Christopher Moore
By: Fernie, John
Contributor(s): Fernie, Suzanne | Moore, Christopher
Material type:
TextLanguage: English Publisher: Burlington : Butterworth-heinemann, 2015Description: xviii, 349 p. : ill. ; 24 cmISBN: 9788131207673 (pbk.)Subject(s): Retail Management. Retail tradeDDC classification: 658.87 FER | Item type | Current location | Call number | Status | Date due | Barcode |
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WeSchool, Bangalore | 658.87 FER (Browse shelf) | Available | B003254 | |
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Books
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WeSchool, Bangalore | 658.87 FER (Browse shelf) | Available | B003255 | |
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Books
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WeSchool, Bangalore | 658.87 FER (Browse shelf) | Available | B003256 |
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| 658.87 DUN Retailing / | 658.87 DUN Retailing / | 658.87 FER Principles of retailing / | 658.87 FER Principles of retailing / | 658.87 FER Principles of retailing / | 658.87 FIN Retail Value Chain : How to Gain Competitive Advantage Through Efficient Consumer Response Strategies | 658.87 FIO Retailing Building Technique |
Includes bibliographical references and index.
Contents: The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalization of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security.
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