| 000 -LEADER |
|---|
| fixed length control field |
01190nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140814s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131207673 (pbk.) |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.87 FER |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fernie, John |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of retailing / |
| Statement of responsibility, etc. |
John Fernie; Suzanne Fernie; Christopher Moore |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Burlington : |
| Name of publisher, distributor, etc. |
Butterworth-heinemann, |
| Date of publication, distribution, etc. |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 349 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 366 ## - TRADE AVAILABILITY INFORMATION |
|---|
| Publishers's discount category |
25% |
| Note |
22 dt.Sep 12 2009 12:00AM |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalization of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security.<br/><br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Retail Management. |
| -- |
Retail trade. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fernie, Suzanne |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moore, Christopher |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
