Fernie, John
Principles of retailing / John Fernie; Suzanne Fernie; Christopher Moore - Burlington : Butterworth-heinemann, 2015. - xviii, 349 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Contents: The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalization of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security.
9788131207673 (pbk.)
Retail Management.
Retail trade.
658.87 FER
Principles of retailing / John Fernie; Suzanne Fernie; Christopher Moore - Burlington : Butterworth-heinemann, 2015. - xviii, 349 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Contents: The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalization of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security.
9788131207673 (pbk.)
Retail Management.
Retail trade.
658.87 FER
