Competitive advantage : creating and sustaining superior performance : with a new introduction / Michael E Porter
By: Porter, Michael E
Material type:
TextLanguage: English Publisher: New York : Free Press, 1998Description: xxiv, 557 p. : ill. ; 24 cmISBN: 9780684841465Subject(s): General Management | Competition | Industrial management | Strategisch management | Concurrentie | Industrie ManagementDDC classification: 658.4012 POR | Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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| 658.4012 POR Competitive advantage : | 658.4012 POR Competitive Strategy : Techniques for Analyzing Industries Ans Competitors | 658.4012 POR Competitive Strategy : Techniques for Analyzing Industries Ans Competitors | 658.4012 POR Competitive advantage : | 658.4012 POR Competitive advantage : | 658.4012 POR Competitive advantage : | 658.4012 POR Competitive advantage : |
Originally published: New York : Free Press ; London : Collier Macmillan, ©1985.
1. Competitive strategy: The core concepts --
Part I. Principles of competitive advantage --
2. The value chain and competitive advantage --
3. Cost advantage --
4. Differentiation --
5. Technology and competitive advantage --
6. Competitor selection --
Part II. Competitive scope within an industry --
7. Industry segmentation and competitive advantage --
8. Substitution --
Part III. Corporate strategy and competitive advantage --
9. Interrelationships among business units --
10. Horizontal strategy --
11. Achieving interrelationships --
12. Complementary products and competitive advantage --
Part IV. Implications for offensive and defensive competitive strategy --
13. Industry scenarios and competitive strategy under uncertainty --
14. Defensive strategy --
15. Attacking an industry leader.
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