Porter, Michael E.
Competitive advantage : creating and sustaining superior performance : with a new introduction / Michael E Porter - New York : Free Press, 1998. - xxiv, 557 p. : ill. ; 24 cm.
Originally published: New York : Free Press ; London : Collier Macmillan, ©1985.
1. Competitive strategy: The core concepts --
Part I. Principles of competitive advantage --
2. The value chain and competitive advantage --
3. Cost advantage --
4. Differentiation --
5. Technology and competitive advantage --
6. Competitor selection --
Part II. Competitive scope within an industry --
7. Industry segmentation and competitive advantage --
8. Substitution --
Part III. Corporate strategy and competitive advantage --
9. Interrelationships among business units --
10. Horizontal strategy --
11. Achieving interrelationships --
12. Complementary products and competitive advantage --
Part IV. Implications for offensive and defensive competitive strategy --
13. Industry scenarios and competitive strategy under uncertainty --
14. Defensive strategy --
15. Attacking an industry leader.
9780684841465
General Management
Competition.
Industrial management.
Strategisch management.
Concurrentie.
Industrie Management
658.4012 POR
Competitive advantage : creating and sustaining superior performance : with a new introduction / Michael E Porter - New York : Free Press, 1998. - xxiv, 557 p. : ill. ; 24 cm.
Originally published: New York : Free Press ; London : Collier Macmillan, ©1985.
1. Competitive strategy: The core concepts --
Part I. Principles of competitive advantage --
2. The value chain and competitive advantage --
3. Cost advantage --
4. Differentiation --
5. Technology and competitive advantage --
6. Competitor selection --
Part II. Competitive scope within an industry --
7. Industry segmentation and competitive advantage --
8. Substitution --
Part III. Corporate strategy and competitive advantage --
9. Interrelationships among business units --
10. Horizontal strategy --
11. Achieving interrelationships --
12. Complementary products and competitive advantage --
Part IV. Implications for offensive and defensive competitive strategy --
13. Industry scenarios and competitive strategy under uncertainty --
14. Defensive strategy --
15. Attacking an industry leader.
9780684841465
General Management
Competition.
Industrial management.
Strategisch management.
Concurrentie.
Industrie Management
658.4012 POR
