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Competitive advantage : creating and sustaining superior performance : with a new introduction / Michael E Porter

By: Porter, Michael E
Material type: TextTextLanguage: English Publisher: New York : Free Press, 1998Description: xxiv, 557 p. : ill. ; 24 cmISBN: 9780684841465Subject(s): General Management | Competition | Industrial management | Strategisch management | Concurrentie | Industrie ManagementDDC classification: 658.4012 POR
Contents:
1. Competitive strategy: The core concepts -- Part I. Principles of competitive advantage -- 2. The value chain and competitive advantage -- 3. Cost advantage -- 4. Differentiation -- 5. Technology and competitive advantage -- 6. Competitor selection -- Part II. Competitive scope within an industry -- 7. Industry segmentation and competitive advantage -- 8. Substitution -- Part III. Corporate strategy and competitive advantage -- 9. Interrelationships among business units -- 10. Horizontal strategy -- 11. Achieving interrelationships -- 12. Complementary products and competitive advantage -- Part IV. Implications for offensive and defensive competitive strategy -- 13. Industry scenarios and competitive strategy under uncertainty -- 14. Defensive strategy -- 15. Attacking an industry leader.
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Item type Current location Call number Status Notes Date due Barcode
Books Books WeSchool, Bangalore
658.4012 POR (Browse shelf) Available B000214
Books Books WeSchool, Bangalore
658.4012 POR (Browse shelf) Available B000215
Books Books WeSchool, Bangalore
658.4012 POR (Browse shelf) Damaged Binding B001783
Books Books WeSchool, Bangalore
658.4012 POR (Browse shelf) Available B001802
Books Books WeSchool, Bangalore
658.4012 POR (Browse shelf) Available B001856
Books Books WeSchool, Bangalore
658.4012 POR (Browse shelf) Damaged Binding B002594

Originally published: New York : Free Press ; London : Collier Macmillan, ©1985.

1. Competitive strategy: The core concepts --
Part I. Principles of competitive advantage --
2. The value chain and competitive advantage --
3. Cost advantage --
4. Differentiation --
5. Technology and competitive advantage --
6. Competitor selection --
Part II. Competitive scope within an industry --
7. Industry segmentation and competitive advantage --
8. Substitution --
Part III. Corporate strategy and competitive advantage --
9. Interrelationships among business units --
10. Horizontal strategy --
11. Achieving interrelationships --
12. Complementary products and competitive advantage --
Part IV. Implications for offensive and defensive competitive strategy --
13. Industry scenarios and competitive strategy under uncertainty --
14. Defensive strategy --
15. Attacking an industry leader.

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