Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A Moore
By: Moore, Geoffrey A
Contributor(s): Regis McKenna -- with a foreword by
Material type:
TextLanguage: English Publisher: New York, NY : HarperBusiness Essentials, ©2002Description: xxi, 227 p. : ill. ; 21 cmISBN: 9780060517120Subject(s): Selling -- High technology | High technology -- Marketing | Technological innovations -- MarketingDDC classification: 658.8 MOO
Contents:
Part I: Discovering the chasm --
Introduction: If Bill Gates can be a billionaire --
High-tech marketing illusion --
High-tech marketing enlightenment --
Part II: Crossing the chasm --
The D-Day analogy --
Target the point of attack --
Assemble the invasion force --
Define the battle --
Launch the invasion --
Conclusion: Getting beyond the chasm.
| Item type | Current location | Call number | Status | Date due | Barcode |
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WeSchool, Bangalore | 658.8 MOO (Browse shelf) | Available | B002043 | |
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Books
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WeSchool, Bangalore | 658.8 MOO (Browse shelf) | Available | B009879 | |
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Books
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WeSchool, Bangalore | 658.8 MOO (Browse shelf) | Available | B003149 |
Includes index.
Part I: Discovering the chasm --
Introduction: If Bill Gates can be a billionaire --
High-tech marketing illusion --
High-tech marketing enlightenment --
Part II: Crossing the chasm --
The D-Day analogy --
Target the point of attack --
Assemble the invasion force --
Define the battle --
Launch the invasion --
Conclusion: Getting beyond the chasm.
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