| 000 -LEADER |
|---|
| fixed length control field |
01097nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140814s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780060517120 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 MOO |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moore, Geoffrey A |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Crossing the chasm : |
| Remainder of title |
marketing and selling disruptive products to mainstream customers / |
| Statement of responsibility, etc. |
Geoffrey A Moore |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York, NY : |
| Name of publisher, distributor, etc. |
HarperBusiness Essentials, |
| Date of publication, distribution, etc. |
©2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 227 p. : |
| Other physical details |
ill. ; |
| Dimensions |
21 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I: Discovering the chasm --<br/>Introduction: If Bill Gates can be a billionaire --<br/>High-tech marketing illusion --<br/>High-tech marketing enlightenment --<br/>Part II: Crossing the chasm --<br/>The D-Day analogy --<br/>Target the point of attack --<br/>Assemble the invasion force --<br/>Define the battle --<br/>Launch the invasion --<br/>Conclusion: Getting beyond the chasm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Selling -- High technology. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
High technology -- Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Technological innovations -- Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Regis McKenna -- with a foreword by |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
