Moore, Geoffrey A
Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A Moore - New York, NY : HarperBusiness Essentials, ©2002. - xxi, 227 p. : ill. ; 21 cm.
Includes index.
Part I: Discovering the chasm --
Introduction: If Bill Gates can be a billionaire --
High-tech marketing illusion --
High-tech marketing enlightenment --
Part II: Crossing the chasm --
The D-Day analogy --
Target the point of attack --
Assemble the invasion force --
Define the battle --
Launch the invasion --
Conclusion: Getting beyond the chasm.
9780060517120
Selling -- High technology.
High technology -- Marketing.
Technological innovations -- Marketing.
658.8 MOO
Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A Moore - New York, NY : HarperBusiness Essentials, ©2002. - xxi, 227 p. : ill. ; 21 cm.
Includes index.
Part I: Discovering the chasm --
Introduction: If Bill Gates can be a billionaire --
High-tech marketing illusion --
High-tech marketing enlightenment --
Part II: Crossing the chasm --
The D-Day analogy --
Target the point of attack --
Assemble the invasion force --
Define the battle --
Launch the invasion --
Conclusion: Getting beyond the chasm.
9780060517120
Selling -- High technology.
High technology -- Marketing.
Technological innovations -- Marketing.
658.8 MOO
