Klaff, Oren
Pitch anything : an innovative method for presenting, persuading and winning the deal / Oren Klaff - New York : McGraw-Hill, 2011. - 225 p. ; 24 cm.
The pitch method --
Frame control --
Status --
Pitching your big idea --
Frame stacking and hot cognitions --
Eradicating neediness --
Case study: the airport deal --
Get in the game.
9780071332484
658.406 KLA
Pitch anything : an innovative method for presenting, persuading and winning the deal / Oren Klaff - New York : McGraw-Hill, 2011. - 225 p. ; 24 cm.
The pitch method --
Frame control --
Status --
Pitching your big idea --
Frame stacking and hot cognitions --
Eradicating neediness --
Case study: the airport deal --
Get in the game.
9780071332484
658.406 KLA
