Building strong brands / David A. Aaker.
By: Aaker, David A
Material type:
TextLanguage: English Publisher: New York : Free Press, c1996Description: ix, 380 p. : ill.; 25 cmISBN: 9780743232135 (pbk.)Subject(s): Brand Management Brand name products--Management. Brand name products--Valuation--Management. Intangible property--Valuation--ManagementDDC classification: 658.827 AAK | Item type | Current location | Call number | Status | Date due | Barcode |
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WeSchool, Bangalore | 658.827 AAK (Browse shelf) | Available | B003419 | |
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WeSchool, Bangalore | 658.827 AAK (Browse shelf) | Available | B003420 | |
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WeSchool, Bangalore | 658.827 AAK (Browse shelf) | Available | B003421 | |
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WeSchool, Bangalore | 658.827 AAK (Browse shelf) | Damaged | B000211 | |
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WeSchool, Bangalore | 658.827 AAK (Browse shelf) | Available | B000212 | |
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WeSchool, Bangalore | 658.827 AAK (Browse shelf) | Available | B001506 |
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| 658.827 AAK Managing Brand Equity : Capitalizing on the Value of a Brand Name | 658.827 AAK Managing brand equity : capitalizing on the value of a brand name / | 658.827 AAK Building strong brands / | 658.827 AAK Building strong brands / | 658.827 AAK Building strong brands / | 658.827 AAK Managing Brand Equity | 658.827 AAK Building strong brands : by the author of brand leadership / |
Includes bibliographical references (p. ) and index.
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Table of contents only http://www.loc.gov/catdir/enhancements/fy0631/95009238-t.html
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