Building strong brands / David A. Aaker.

By: Aaker, David A
Material type: TextTextLanguage: English Publisher: New York : Free Press, c1996Description: ix, 380 p. : ill.; 25 cmISBN: 9780743232135 (pbk.)Subject(s): Brand Management Brand name products--Management. Brand name products--Valuation--Management. Intangible property--Valuation--ManagementDDC classification: 658.827 AAK
Contents:
Contributor biographical information http://www.loc.gov/catdir/bios/simon051/95009238.html opens in a new window Sample text http://www.loc.gov/catdir/samples/simon031/95009238.html opens in a new window Publisher description http://www.loc.gov/catdir/description/simon031/95009238.html opens in a new window Table of contents only http://www.loc.gov/catdir/enhancements/fy0631/95009238-t.html
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Item type Current location Call number Status Date due Barcode
Books Books WeSchool, Bangalore
658.827 AAK (Browse shelf) Available B003419
Books Books WeSchool, Bangalore
658.827 AAK (Browse shelf) Available B003420
Books Books WeSchool, Bangalore
658.827 AAK (Browse shelf) Available B003421
Books Books WeSchool, Bangalore
658.827 AAK (Browse shelf) Damaged B000211
Books Books WeSchool, Bangalore
658.827 AAK (Browse shelf) Available B000212
Books Books WeSchool, Bangalore
658.827 AAK (Browse shelf) Available B001506

Includes bibliographical references (p. ) and index.

Contributor biographical information http://www.loc.gov/catdir/bios/simon051/95009238.html opens in a new window
Sample text http://www.loc.gov/catdir/samples/simon031/95009238.html opens in a new window
Publisher description http://www.loc.gov/catdir/description/simon031/95009238.html opens in a new window
Table of contents only http://www.loc.gov/catdir/enhancements/fy0631/95009238-t.html

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