Marketing Metaphoria : What Deep Metaphors Reveal About the Minds of Consumers
By: Zaltman, Gerald
Contributor(s): Zaltman, Lindsay H
Material type:
TextPublisher: Boston Harvard Business Review Press ISBN: 9781422121153Subject(s): Consumer BehaviorDDC classification: 658.8342
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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WeSchool, Bangalore | 658.8342 ZAL (Browse shelf) | Available | B011369 |
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