Zaltman, Gerald
Marketing Metaphoria : What Deep Metaphors Reveal About the Minds of Consumers - Boston Harvard Business Review Press
9781422121153
Consumer Behavior
658.8342 / ZAL
Marketing Metaphoria : What Deep Metaphors Reveal About the Minds of Consumers - Boston Harvard Business Review Press
9781422121153
Consumer Behavior
658.8342 / ZAL
