The business plan : how to win your investors' confidence / Gerald Schwetje; Sam Vaseghi

By: Schwetje, Gerald
Contributor(s): Vaseghi, Sam -- author
Material type: TextTextLanguage: English Publisher: Berlin ; London : Springer, 2005Description: 180 p. ; 23 cmISBN: 9788184893953Subject(s): Business policy. Business planningDDC classification: 658.401 SCH
Contents:
Necessity of planning.- Business plan project.- Executive summary.- Business idea and strategic goals.- Management team and organization.- Products and services.- Market and competition.- Marketing and sales.- Research and development.- Production.- Procurement and logistics.- Finance.- The way to the investor.
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Necessity of planning.- Business plan project.- Executive summary.- Business idea and strategic goals.- Management team and organization.- Products and services.- Market and competition.- Marketing and sales.- Research and development.- Production.- Procurement and logistics.- Finance.- The way to the investor.

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