Schwetje, Gerald

The business plan : how to win your investors' confidence / Gerald Schwetje; Sam Vaseghi - Berlin ; London : Springer, 2005. - 180 p. ; 23 cm.

Necessity of planning.- Business plan project.- Executive summary.- Business idea and strategic goals.- Management team and organization.- Products and services.- Market and competition.- Marketing and sales.- Research and development.- Production.- Procurement and logistics.- Finance.- The way to the investor.

9788184893953


Business policy.
Business planning.

658.401 SCH
© Prin. L.N. Welingkar Institute of Management Development & Research, Bangalore


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