Advertising management : text and cases / U.C. Mathur.
By: Mathur, U.C
Material type:
TextLanguage: eng. Publisher: New Delhi : New age international publishers, 2008Edition: 3rd edDescription: x, 367 p. ; 24 cmISBN: 9788122421514 (pbk.)Subject(s): Advertising. ManagementDDC classification: 659.1 MAT
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| 659.1 MAC The Practice of Advertising | 659.1 MAT Advertising management : text and cases / | 659.1 MAT Advertising management : text and cases / | 659.1 MAT Advertising management : text and cases / | 659.1 MAT Advertising management : text and cases / | 659.1 MAT Advertising management : text and cases / | 659.1 MAY Advertising Management |
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