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Mathur, U.C.

Advertising management : text and cases / U.C. Mathur. - 3rd ed. - New Delhi : New age international publishers, 2008. - x, 367 p. ; 24 cm.

ISBN: 9788122421514 (pbk.)

Subjects--Topical Terms:
Advertising.
Management.

Dewey Class. No.: 659.1 MAT

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