The design of business : why design thinking is the next competitive advantage / Roger L Martin
By: Martin, Roger L
Material type:
TextLanguage: English Publisher: Boston, Mass. : Harvard Business Press, ©2009Description: xiii, 191 p. : ill. ; 22 cmISBN: 9781422177808Subject(s): Creative ability in business | Lateral thinking | Creative thinking | Knowledge management | ManagementDDC classification: 658.4063 MAR
Contents:
The knowledge funnel : how discovery takes shape --
The reliability bias : why advancing knowledge is so hard --
Design thinking : how thinking like a designer can create sustainable advantage --
Transforming the corporation : the design of Procter & Gamble --
The balancing act : how design-thinking organizations embrace reliability and validity --
World-class explorers : leading the design-thinking organization --
Getting personal : developing yourself as a design thinker.
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| 658.4063 LEW Appreciative Inquiry for Change Management | 658.4063 LEW Appreciative Inquiry for Change Management | 658.4063 LUN Cats : Nine Lives of Innovation | 658.4063 MAR The design of business : | 658.4063 MAR The design of business : | 658.4063 MAR The design of business : | 658.4063 MAR The design of business : |
The knowledge funnel : how discovery takes shape --
The reliability bias : why advancing knowledge is so hard --
Design thinking : how thinking like a designer can create sustainable advantage --
Transforming the corporation : the design of Procter & Gamble --
The balancing act : how design-thinking organizations embrace reliability and validity --
World-class explorers : leading the design-thinking organization --
Getting personal : developing yourself as a design thinker.
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