Martin, Roger L.
The design of business : why design thinking is the next competitive advantage / Roger L Martin - Boston, Mass. : Harvard Business Press, ©2009. - xiii, 191 p. : ill. ; 22 cm.
The knowledge funnel : how discovery takes shape --
The reliability bias : why advancing knowledge is so hard --
Design thinking : how thinking like a designer can create sustainable advantage --
Transforming the corporation : the design of Procter & Gamble --
The balancing act : how design-thinking organizations embrace reliability and validity --
World-class explorers : leading the design-thinking organization --
Getting personal : developing yourself as a design thinker.
9781422177808
Creative ability in business.
Lateral thinking.
Creative thinking.
Knowledge management.
Management.
658.4063 MAR
The design of business : why design thinking is the next competitive advantage / Roger L Martin - Boston, Mass. : Harvard Business Press, ©2009. - xiii, 191 p. : ill. ; 22 cm.
The knowledge funnel : how discovery takes shape --
The reliability bias : why advancing knowledge is so hard --
Design thinking : how thinking like a designer can create sustainable advantage --
Transforming the corporation : the design of Procter & Gamble --
The balancing act : how design-thinking organizations embrace reliability and validity --
World-class explorers : leading the design-thinking organization --
Getting personal : developing yourself as a design thinker.
9781422177808
Creative ability in business.
Lateral thinking.
Creative thinking.
Knowledge management.
Management.
658.4063 MAR
