Fortune at the bottom of the pyramid / C.K. Prahalad
By: Prahalad, C.K
Material type:
TextPublisher: New Delhi : Pearson education, 2005Description: xix, 401 p. ; 23 cmISBN: 9788177587760 (pbk.)Subject(s): BOP market. Global opportunityDDC classification: 658 PRA
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Eradicating poverty through profits.
Enabling dignity and choice through markets.
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