Prahalad, C.K.

Fortune at the bottom of the pyramid / C.K. Prahalad - New Delhi : Pearson education, 2005. - xix, 401 p. ; 23 cm.

Eradicating poverty through profits. Enabling dignity and choice through markets.

9788177587760 (pbk.)


BOP market.
Global opportunity.

658 PRA
© Prin. L.N. Welingkar Institute of Management Development & Research, Bangalore


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