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Prahalad, C.K.

Fortune at the bottom of the pyramid / C.K. Prahalad - New Delhi : Pearson education, 2005. - xix, 401 p. ; 23 cm.

Eradicating poverty through profits. Enabling dignity and choice through markets.

ISBN: 9788177587760 (pbk.)

Subjects--Topical Terms:
BOP market.
Global opportunity.

Dewey Class. No.: 658 PRA

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