Electronic commerce : a managerial perspective / Efraim Turban et al.
By: Turban, Efraim
Contributor(s): King, David | Viehland, Dennis | Lee, Jae
Material type:
TextLanguage: English Publisher: New Delhi : PEARSON, 2006Edition: 4th editionDescription: 834 p. : ill. ; 27 cmISBN: 9788131724781 (pbk.)Subject(s): Business enterprises--Computer networks. Electronic commerce. Electronic commerce--Management. Information technology--Management. E-commerceDDC classification: 658.84 TUR
Contents:
The Book is designed for undergraduate and graduate courses in Electronic Commerce. It is also helpful for instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. The book is the best seller in the business school market.
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WeSchool, Bangalore | 658.84 KIN (Browse shelf) | Available | B010746 | |
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WeSchool, Bangalore | 658.84 TUR (Browse shelf) | Available | B010761 | |
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WeSchool, Bangalore | 658.84 TUR (Browse shelf) | Available | B004171 | |
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Books
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WeSchool, Bangalore | 658.84 TUR (Browse shelf) | Available | B004172 | |
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Books
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WeSchool, Bangalore | 658.84 TUR (Browse shelf) | Available | B004173 |
Published: New York, 2002; Pearson/Prentice Hall, 2004-
The Book is designed for undergraduate and graduate courses in Electronic Commerce. It is also helpful for instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. The book is the best seller in the business school market.
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