Turban, Efraim
Electronic commerce : a managerial perspective / Efraim Turban et al. - 4th edition - New Delhi : PEARSON, 2006. - 834 p. : ill. ; 27 cm.
Published: New York, 2002; Pearson/Prentice Hall, 2004-
The Book is designed for undergraduate and graduate courses in Electronic Commerce. It is also helpful for instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. The book is the best seller in the business school market.
9788131724781 (pbk.)
Business enterprises--Computer networks.
Electronic commerce.
Electronic commerce--Management.
Information technology--Management.
E-commerce.
658.84 TUR
Electronic commerce : a managerial perspective / Efraim Turban et al. - 4th edition - New Delhi : PEARSON, 2006. - 834 p. : ill. ; 27 cm.
Published: New York, 2002; Pearson/Prentice Hall, 2004-
The Book is designed for undergraduate and graduate courses in Electronic Commerce. It is also helpful for instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. The book is the best seller in the business school market.
9788131724781 (pbk.)
Business enterprises--Computer networks.
Electronic commerce.
Electronic commerce--Management.
Information technology--Management.
E-commerce.
658.84 TUR
