Marketing research : delivering customer insight / Alan Wilson (author)
By: Wilson, Alan (author)
Material type:
TextLanguage: English Publisher: New Delhi : Bloomsbury publishing, 2022Description: xxiii, 383 p. : ill. ; 26 cmISBN: 9789356403185 (pbk.)Subject(s): Marketing researchDDC classification: 658.83 WIL
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WeSchool, Bangalore | 658.83 WIL (Browse shelf) | Available | B016347 | |
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WeSchool, Bangalore | 658.83 WIL (Browse shelf) | Checked out | 27/01/2026 | B016348 |
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Summary : "Taking a refreshingly non-technical approach, Marketing Research provides students with a concise and user-friendly overview of the marketing research process. This textbook details the main stages of the research process, covering both quantitative and qualitative methods; it offers a plethora of case studies and examples to equip students with the skills needed to interpret and implement the outcomes of research to effect meaningful change"-- Provided by publisher.
Copyright © Alan Wilson, 2002, 2006, 2012, 2019, 2026.
Includes bibliographical references and index.
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