Wilson, Alan (author)
Marketing research : delivering customer insight / Alan Wilson (author) - New Delhi : Bloomsbury publishing, 2022. - xxiii, 383 p. : ill. ; 26 cm.
Summary : "Taking a refreshingly non-technical approach, Marketing Research provides students with a concise and user-friendly overview of the marketing research process. This textbook details the main stages of the research process, covering both quantitative and qualitative methods; it offers a plethora of case studies and examples to equip students with the skills needed to interpret and implement the outcomes of research to effect meaningful change"-- Provided by publisher. Copyright © Alan Wilson, 2002, 2006, 2012, 2019, 2026.
Includes bibliographical references and index.
9789356403185 (pbk.)
Marketing research.
658.83 WIL
Marketing research : delivering customer insight / Alan Wilson (author) - New Delhi : Bloomsbury publishing, 2022. - xxiii, 383 p. : ill. ; 26 cm.
Summary : "Taking a refreshingly non-technical approach, Marketing Research provides students with a concise and user-friendly overview of the marketing research process. This textbook details the main stages of the research process, covering both quantitative and qualitative methods; it offers a plethora of case studies and examples to equip students with the skills needed to interpret and implement the outcomes of research to effect meaningful change"-- Provided by publisher. Copyright © Alan Wilson, 2002, 2006, 2012, 2019, 2026.
Includes bibliographical references and index.
9789356403185 (pbk.)
Marketing research.
658.83 WIL
