Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein.
By: Bendle, Neil T
Contributor(s): Farris, Paul W. -- author | Pfeifer, Phillip E. -- author | Reibstein, David J. -- author
Material type:
TextLanguage: English Publisher: Noida : Pearson Education, 2016Edition: 3rd editionDescription: xv, 439 p. ; 24 cmISBN: 9789332578050 (pbk.)Subject(s): Marketing research. Marketing--Mathematical models. Performance--MeasurementDDC classification: 658.8 BEN
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Notes : Includes bibliographical references (pages 417-420) and index.
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