Bendle, Neil T.
Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein. - 3rd edition - Noida : Pearson Education, 2016. - xv, 439 p. ; 24 cm.
Notes : Includes bibliographical references (pages 417-420) and index.
9789332578050 (pbk.)
Marketing research.
Marketing--Mathematical models.
Performance--Measurement.
658.8 BEN
Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein. - 3rd edition - Noida : Pearson Education, 2016. - xv, 439 p. ; 24 cm.
Notes : Includes bibliographical references (pages 417-420) and index.
9789332578050 (pbk.)
Marketing research.
Marketing--Mathematical models.
Performance--Measurement.
658.8 BEN
