Lilliput land : how small is driving India's mega consumption story / Rama Bijapurkar.
By: Bijapurkar, Rama
Material type:
TextLanguage: English Publisher: Gurugram, Haryana, India : Penguin Business, an imprint of Renguin Random House, 2024Description: vi, 283 pages : illustrations (black and whtie) ; 22 cmISBN: 9780143465492 (hbk.)Subject(s): Consumers--India. Consumption (Economics)--India. Consumer behavior--India. Income--India. Small business--India. India--Economic conditions--1947-DDC classification: 658.8342 BIJ
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Includes bibliographical references (pages 277-283).
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