Bijapurkar, Rama
Lilliput land : how small is driving India's mega consumption story / Rama Bijapurkar. - Gurugram, Haryana, India : Penguin Business, an imprint of Renguin Random House, 2024. - vi, 283 pages : illustrations (black and whtie) ; 22 cm.
Includes bibliographical references (pages 277-283).
9780143465492 (hbk.)
Consumers--India.
Consumption (Economics)--India.
Consumer behavior--India.
Income--India.
Small business--India.
India--Economic conditions--1947-
658.8342 BIJ
Lilliput land : how small is driving India's mega consumption story / Rama Bijapurkar. - Gurugram, Haryana, India : Penguin Business, an imprint of Renguin Random House, 2024. - vi, 283 pages : illustrations (black and whtie) ; 22 cm.
Includes bibliographical references (pages 277-283).
9780143465492 (hbk.)
Consumers--India.
Consumption (Economics)--India.
Consumer behavior--India.
Income--India.
Small business--India.
India--Economic conditions--1947-
658.8342 BIJ
