INSPIRED : how to create tech products customers love / Marty Cagan Founder Silicon Valley Product Group.

By: Cagan, Marty
Material type: TextTextLanguage: English Publisher: Hoboken, New Jersey : Wiley, 2018Description: xviii, 349 p. ; 24 cmISBN: 9781119387503 (hbk.)Subject(s): Quality of products. Consumer satisfaction. Customer relations. Production planning. New products. BUSINESS & ECONOMICS / New Business Enterprises. BUSINESS & ECONOMICS / Leadership. BUSINESS & ECONOMICS / ManagementDDC classification: 658.575 CAG
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Revised edition of the author's Inspired, [2008]
Includes index.

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© Prin. L.N. Welingkar Institute of Management Development & Research, Bangalore


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