Cagan, Marty

INSPIRED : how to create tech products customers love / Marty Cagan Founder Silicon Valley Product Group. - Hoboken, New Jersey : Wiley, 2018. - xviii, 349 p. ; 24 cm.

Revised edition of the author's Inspired, [2008]
Includes index.


9781119387503 (hbk.)


Quality of products.
Consumer satisfaction.
Customer relations.
Production planning.
New products.
BUSINESS & ECONOMICS / New Business Enterprises.
BUSINESS & ECONOMICS / Leadership.
BUSINESS & ECONOMICS / Management.

658.575 CAG
© Prin. L.N. Welingkar Institute of Management Development & Research, Bangalore


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