Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore.
By: Moore, Geoffrey A
Material type:
TextLanguage: English Publisher: New York : HarperBusiness, 2014Edition: 3rd edDescription: 273 p. : ill. ; 21 cmISBN: 9780062292988 (pbk.)Subject(s): Selling--High technology. High technology--Marketing. Technological innovations--MarketingDDC classification: 658.8 MOO
Contents:
Summary:Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers
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WeSchool, Bangalore | 658.8 MOO (Browse shelf) | Available | Marketing | B015379 | |
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Books
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WeSchool, Bangalore | 658.8 MOO (Browse shelf) | Available | Marketing | B015380 | |
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WeSchool, Bangalore | 658.8 MOO (Browse shelf) | Available | Marketing | B015381 |
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Includes index.
Summary:Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers
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