Moore, Geoffrey A.
Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore. - 3rd ed. - New York : HarperBusiness, 2014. - 273 p. : ill. ; 21 cm.
Includes index.
Summary:Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers
9780062292988 (pbk.)
Selling--High technology.
High technology--Marketing.
Technological innovations--Marketing.
658.8 MOO
Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore. - 3rd ed. - New York : HarperBusiness, 2014. - 273 p. : ill. ; 21 cm.
Includes index.
Summary:Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers
9780062292988 (pbk.)
Selling--High technology.
High technology--Marketing.
Technological innovations--Marketing.
658.8 MOO
