Business market management (B2B) : understanding, creating and delivering value /

By: James A. Narus, Das
Material type: TextTextLanguage: English Publisher: London : Pearson Prentice Hall, 2016Description: xxv, 470 p. : ill. ; 24 cmISBN: 9788131731635 (pbk.)Subject(s): Industrial MarketingDDC classification: 658.84 JAM
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