James A. Narus, Das

Business market management (B2B) : understanding, creating and delivering value / - London : Pearson Prentice Hall, 2016. - xxv, 470 p. : ill. ; 24 cm.

9788131731635 (pbk.)


Industrial Marketing

658.84 JAM
© Prin. L.N. Welingkar Institute of Management Development & Research, Bangalore


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