Big think strategy : how to leverage bold ideas and leave small thinking behind / Bernd Schmitt
By: Schmitt, Bernd
Material type:
TextLanguage: English Publisher: Boston, Mass. : Harvard Business School Press, ©2007Description: xi, 177 p. : ill. ; 25 cmISBN: 9781422103210Subject(s): Creative ability in business | Strategic planning | Success in business | Organizational effectivenessDDC classification: 658.4012 SCH
Contents:
Big think and the Trojan horse --
Sourcing ideas : steaks and sacred cows --
Evaluating ideas : how to dig for the gems --
Turning ideas into strategy : what would Mahler do? --
Executing big think : how to pull the ship over the mountain --
Leading big think : guts, passion--or just a robot? --
Sustaining big think : from Sisyphus to Odysseus.
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WeSchool, Bangalore | 658.4012 SCH (Browse shelf) | Available | B003503 |
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Big think and the Trojan horse --
Sourcing ideas : steaks and sacred cows --
Evaluating ideas : how to dig for the gems --
Turning ideas into strategy : what would Mahler do? --
Executing big think : how to pull the ship over the mountain --
Leading big think : guts, passion--or just a robot? --
Sustaining big think : from Sisyphus to Odysseus.
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