Schmitt, Bernd
Big think strategy : how to leverage bold ideas and leave small thinking behind / Bernd Schmitt - Boston, Mass. : Harvard Business School Press, ©2007. - xi, 177 p. : ill. ; 25 cm.
Big think and the Trojan horse --
Sourcing ideas : steaks and sacred cows --
Evaluating ideas : how to dig for the gems --
Turning ideas into strategy : what would Mahler do? --
Executing big think : how to pull the ship over the mountain --
Leading big think : guts, passion--or just a robot? --
Sustaining big think : from Sisyphus to Odysseus.
9781422103210
Creative ability in business.
Strategic planning.
Success in business.
Organizational effectiveness.
658.4012 SCH
Big think strategy : how to leverage bold ideas and leave small thinking behind / Bernd Schmitt - Boston, Mass. : Harvard Business School Press, ©2007. - xi, 177 p. : ill. ; 25 cm.
Big think and the Trojan horse --
Sourcing ideas : steaks and sacred cows --
Evaluating ideas : how to dig for the gems --
Turning ideas into strategy : what would Mahler do? --
Executing big think : how to pull the ship over the mountain --
Leading big think : guts, passion--or just a robot? --
Sustaining big think : from Sisyphus to Odysseus.
9781422103210
Creative ability in business.
Strategic planning.
Success in business.
Organizational effectiveness.
658.4012 SCH
