All marketers are liars : the power of telling authentic stories in a low-trust world / Seth Godin

By: Godin, Seth
Material type: TextTextLanguage: English Publisher: London : Michael Joseph, 2006Description: xiii, 186 p. ; 21 cmISBN: 9780718148652Subject(s): Marketing Management Marketing. Marketing -- PsychologyDDC classification: 658.8 GOD
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